Shopify Startup Kit
This is a tool kit that integrates with Shopify’s current store setup guide. To Help prospective entrepreneurs to start and optimize their business growth.
Role
UX Designer
Duration
24 Hours
Skills
Wireframing Whiteboarding Prototyping
Tools
Figma
PROJECT TYPE
Cross-Collaborative Hackathon
The challenge
As a team that consists of another UX designer, 3 web developers, and 2 data scientists. we were presented with the problem by the Shopify team and we were set to collaborate cross-functionally to deliver our solution to the problem and present it to them within 24 hours.
The team!
Presenting our solution to Shopify’s team!
Problem statement…
We were presented with this problem statement from Shopify’s team:
How can you imagine Shopify using its Ecosystem to help lower the barrier to entrepreneurship in entirely new regions, demographics, and business sectors?
We understood what needed to be done and began working together as a team. Given the tight timeline, our research options were limited. We conducted some desktop research and reviewed testimonials from existing Shopify users. Additionally, we went through the process of setting up a new Shopify store ourselves to gain firsthand experience.
The problem
We found 3 main barriers that novice entrepreneurs face when maintaining their business:
Lack of Human Capital
Entrepreneurs who start with ambition and determination, often find the amount of planning and learning required to launch and maintain a Shopify store daunting.
Lack of Social Capital
One of the challenges new entrepreneurs face is a limited network and lack of established relationships within the ecommerce ecosystem.
Lack of Knowledge & Resources
Lack of technical knowledge to optimize the store, which hindered the users ability to start and maintain their business.
Shopify's current store setup page
When we tried setting up a new store as newcomers to Shopify, we found the initial steps like adding products and customizing the website to be straightforward. However, the overall process was still overwhelming because we were unsure about what to expect next and uncertain about other aspects critical to the business's success.
Assumption & HMW
So based on our research we came with the assumption that novice business owners have innovative business ideas, but they lack the practical knowledge needed for long-term success.
How Might We
Empower prospective entrepreneurs to maximize their potential for success?
Process
PROTO-PERSONA
To better visualize the problem.
Solution
To reduce the uncertainties faced by new entrepreneurs and lower the barriers to entrepreneurship in new regions, demographics, and business sectors, we have developed a toolkit with tailored guidelines. This toolkit will be integrated into the Shopify business owner portal, providing region-specific guidance to help entrepreneurs effectively set up and manage their Shopify stores.
THE PRODUCT
The Shopify Startup Kit.
See How It Works!
01. Region-Specific Results
Based on the region, users are given a tailored guideline of steps to take to start their business on the right foot and relevant tools to maintain their business success.
02. Practical & Tailored Guidance
A step-by-step plan to the unique needs of each user, covering key aspects of business setup with clear explanations and actionable insights.
03. Shopify Academy Resources
Further empower prospective entrepreneurs with direct access to valuable resources from Shopify Academy. Seamlessly integrated into our platform, this feature allows users to tap into a curated selection of Shopify Academy's courses, tutorials, and expert insights.
Propositional Value
What do we set out to accomplish?
Localized Efficiency
Access to localized content to expedite the business setup process and implement strategies that are specifically adapted to local market nuances and regulations.
Expanded Shopify Academy
Upselling existing valuable resources provided by Shopify. Easy access to an enriched learning experience, gaining insights from industry experts and mastering key skills essential for successful e-commerce ventures.
Continuous Learning
The Startup Kit fosters a culture of continuous improvement and empowering users to consistently enhance their knowledge and capabilities, ultimately contributing to their sustained success in the entrepreneurial realm.